What We Do

Pay-for-performance advertising on local television. Three ways stations work with us, and one relationship for advertisers who want national reach.

Ference Media places national advertisers on local television and pays each station for the impressions it delivers. That is 700 stations in 200-plus markets, mostly television and some radio, for more than twenty-five years. Here is how it works for stations, and for advertisers who want that reach.

For stations

Straight pay

The simplest way to work with us, and how most stations do. Spots arrive on your traffic estimates from Ference Media. You run the ones that fit, and you are paid for every measured impression they deliver.

  • No contract, no obligation. Run what fits, skip what does not. Nothing is owed either way.
  • Paid on Nielsen, not on the schedule. Earnings come from measured in-demo impressions, so a spot that reaches more people pays more.
  • Everything in the portal. Impressions by daypart, what is earning, what to run again, and a weekly summary by email.
  • Reported by broadcast month. The numbers behind every payment, down to the airing.

Bill pay

Same spots, same measured earnings. The difference is where the money goes. Instead of a check, we bank your net earnings and pay your bills from the balance when you ask.

  • Pays for what the budget did not. Client incentives and trips, employee bonuses, equipment, the one-off expense.
  • One balance. Earnings credited as each broadcast month is paid, payments deducted as they go out. You always know where it stands.
  • Nothing out of pocket. The balance is built entirely from spots you ran. Your station never spends a dollar.
  • Ask, and it is paid. Request a payment and we issue it from your balance.

Trade

Airtime for what your station needs, with cash in the mix when it helps.

  • Pay for just about anything. Trips, incentives, equipment, services, all on airtime.
  • Cash where it belongs. Part cash, part trade when that works better than either alone.
  • Built around your cash flow. Structured so the budget stretches without the checkbook.
  • Twenty-five years of trade accounts. Television and radio, large markets and small.
Barter & Trade →

For advertisers

National reach, one relationship

Reach national audiences through local television: 200-plus markets, 700 stations, one relationship. You pay for measured Nielsen impressions in your demo, not promises, and you can see every one of them.

  • Local television at national scale. Placed, tracked and reported in one place.
  • Measured, not estimated. Nielsen in-demo impressions decide what you pay.
  • Every airing accounted for. Station, market, daypart, impressions delivered.
  • New relationships welcome. If you want national reach without a national buy, talk to us.
Talk to us about a campaign →

The portal

Every station we work with has a login. It shows impressions by daypart, which spots are earning, what to run again, and the net earnings behind every payment. A weekly summary lands in your inbox on Monday.

See a sample →
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