Advertising·Analytics·Strategy·Growth
Twenty-five years
200+
markets covered
700+
stations represented
20B+
impressions deliveredsince 2020
8M+
spots airedsince 2020

Real-time performance analytics

See every spot as it airs, in your Ference Media portal: impressions delivered, net to station, and how your rate compares in your market. Live, and in your inbox every Monday.

Pay for delivered audience

Advertisers pay for measured Nielsen impressions, not promises. Stations earn on every one they deliver, and are never obligated to run anything.

Inside the portal

Your performance, measured in real time.

Every station we work with gets a live view of its performance in the Ference Media portal, and a summary of the week in its inbox every Monday.

Net to station this month
$48,200
net earned this month
412 spots aired
Impressions delivered 8 weeks
Nielsen in-demo impressions · weekly · 8 weeks with airings
When your audience shows up
Early Morning
Morning
Afternoon
Early Fringe
News/Prime
Late Night
Recurring performers last 8 weeks
Regional auto group · :30ran 8 of 8 · ✓ fully utilized
Fast-food chain · :15ran 5 of 8 · ↑ 3 on the table
Home retailer · :30ran 7 of 7 · ✓ fully utilized
Insurance brand · :30ran 4 of 8 · ↑ 4 on the table
These four commercials paid this station $11,860 over the last 8 weeks.
Spot length mix
:30
64%
:15
22%
:60
11%
:10
3%
Advertisers this period
Regional auto group · :3086 spots
Fast-food chain · :1564 spots
Home retailer · :3052 spots
Insurance brand · :3038 spots

Sample dashboard with representative data, shown for illustration.

How it works

Three steps, no obligation, and you can watch every one of them in the portal.

  1. 01

    Spots arrive on your weekly traffic estimates

    National advertisers’ commercials, cleared for your station. You’re never obligated to run any of them.

  2. 02

    Run one, and your audience pays you

    When viewers in the spot’s target audience watch, Nielsen measures it, and you earn that spot’s rate on every thousand in-demo impressions you deliver.

  3. 03

    Watch it happen

    Net to station, impressions delivered, your rate against competing stations in your market, and which commercials are your reliable earners. Live in the portal, summarised every Monday.

What We Do

Three ways stations work with us, and one relationship for advertisers who want national reach.

For stations

Straight pay

Run the spots on your traffic estimates, earn on every measured impression, get paid. Most stations, no contract, no obligation.

Bill pay

We bank your net earnings and pay your bills from them. Client incentives, employee bonuses, the expense that wasn’t in the budget. One balance, and you always know where it stands.

Trade

Airtime for what you need, with cash in the mix when it helps. Twenty-five years of trade accounts across 700 television and radio stations.

Barter & Trade

For advertisers

National reach, one relationship

Reach national audiences through local television: 200-plus markets, 700 stations, one relationship. You pay for measured Nielsen impressions, not promises, and you can see every one of them.

Talk to us about a campaign

Who We Work With

We've never met a company we didn't like, especially if they are looking for more business.

Broadcasters & Media Companies

Nexstar Media Group
Sinclair Broadcast Group
E.W. Scripps Company
Hearst
Gray Television
Tegna
Cox Media Group
Hubbard Broadcasting
Berkshire Hathaway
Morgan Murphy Media
Allen Media Group
Lockwood Broadcast Group
AdLarge Media
Aces Marketing
American Spirit Media
Bahakel Communications
Cadent
Marquee Broadcasting

Brands We Work With

Amazon
Home Depot
Geico
Chick-fil-A
Chipotle
Pfizer
Macy's
AbbVie
L'Oreal
Pizza Hut
Olive Garden
Red Lobster

Let's Work Together

Ready to take your business to the next level? Whether you want to grow revenue, track performance with real-time analytics, manage budgets, or explore barter opportunities, we'd love to hear from you.

GET IN TOUCH